social media

As broadcasters continue to navigate the hard decisions over letting their content live on Facebook’s Instant Articles, executives from Scripps, Tribune and WRAL offer ground game tips for maximizing and monetizing its use. They told attendees of the Borrell Associates conference Monday that Facebook Live is also proving to be a powerful outlet for breaking news — and selling sponsored content.

Facebook has started pinning a “disputed” tag on fake news, as it promised it would back in December, as part of its “we’re going to fight fake news but there’s only so much we can do” campaign.

Tegna’s ABC affiliate leads the market in social media by more than a million actions over its nearest competitor in the past six months according to data from audience insight firm Shareablee. WTKR, the CBS affiliate owned by Dreamcatcher Broadcasting, came in second with just over 2 million actions.

Last month, the social media giant hosted one-day meetings with local TV and radio broadcasters and newspapers in Dallas and Atlanta and it has two more sessions scheduled for later this month. The meetings are part explaining and part listening as well as getting feedback on Facebook’s expanding offerings for broadcasters and other news providers.

Shares of Snap Inc. jumped $7.58, or 44%, to close at $24.48 on Thursday. The company had priced its initial public offering of 200 million shares at $17 each on Wednesday. That was above the expected range of $14 to $16.

NEW YORK (AP) — The company behind Snapchat is trading sharply higher in its Wall Street debut. Snap Inc. jumped $7, or 41 percent, to $24 a share. It had […]

Facebook has launched its first app for the Apple TV. Its technical name is simply “Facebook,” since it’s bundled with the Facebook iOS app, but marketing images dub it Facebook Video. The app provides the first native way to watch video content from Facebook on an Apple TV.

Snap Inc. passed its first major test on Wall Street on Wednesday as it priced its initial public offering of 200 million shares at $17 each. That is above the expected range of $14 to $16 and values the Los Angeles company at $24 billion. Snap’s IPO is one of the most anticipated for a technology company since Twitter’s stock market debut in 2013.

Craig Newmark, the entrepreneur and philanthropist who founded Craigslist, announced on Wednesday a $1 million gift to ProPublica. The gift will “allow ProPublica to deploy resources and address opportunities, including adding staff, where they are most needed over a wide range of issues in the public interest,” according to an announcement from the investigative nonprofit.

The social app will grow at a much higher rate among older age groups, but from a much smaller base. Also: It will lose ground to Instagram.

Sub-brand pages are just like they sound, subordinate to a broadcaster’s main social profiles. The most common sub-brand pages you will find widely used in local broadcast are sports, weather, politics, and morning shows. Here’s a look at at the benefits of launching a sub-brand page as well as some examples that are successful or have found a niche by thinking outside the box.

With a nod to the importance of social media, the Supreme Court signaled Monday it could strike down a North Carolina law that bars convicted sex offenders from Facebook, Twitter and other popular sites.

Tonight’s interactive forum to highlight critical issues facing the area’s local LGBTQ community. It’s scheduled just prior to ABC’s When We Rise miniseries.

WICS, Sinclair’s ABC affiliate in the Springfield-Decatur, Ill., had more than double the social media actions as its nearest media competitor in the past six months according to data from audience insight firm Shareablee. Block’s NBC affil WAND came in second.

Media measurement company comScore is launching new mobile video metrics for YouTube and its partner channels. The new push comes from the growth of YouTube on mobile, says comScore — now 70% of its total YouTube viewing.

Every weeknight at 10, WDBJ, Gray’s ABC affiliate in Roanoke, Va., offers the public a chance to interact, ask questions and talk about the weather with its chief meteorologist, Brent Watts via Facebook.

Share Rocket recently released its Social Standouts. Here, it talks with four of the honorees for anchors and reporters and asks questions about what they think about when it comes to social media and how they have found success. The interviewees: Curt Autry with WWBT in Richmond, Va.; Nick Beres with WTVF in Nashville; John Gray with WTEN in Albany, N.Y.; and Frank Somerville with KTVU in San Francisco.

Snap Inc., weeks away from it much-anticipated IPO, is close to inking its first major advertising deal with an unnamed ad holding company. If the deal is complete — and there’s no guarantee it will close — Snapchat could win up to $200 million in guaranteed future ad commitments, sources say.

Alphabet Inc.’s Google is committing to a series of audits for its web video powerhouse YouTube by the ad industry’s measurements watchdog, the Media Rating Council. Less than two weeks ago, Facebook also announced it had agreed to have some of its ad metrics audited by the MRC.

The league is in talks with the social network to stream a weekly game, a first for Facebook, which is pushing into livestreaming sports just like rival Twitter.

“No one single event triggered this,” said the Facebook CEO and co-founder in an interview, noting the heightening of ugly political discourse in the U.S. under President Donald Trump was not the impetus for a nearly 6,000-word opus on his world view for the social giant’s future that he released today. “I have been thinking about these things for a long time … my views have just become more nuanced.”

The Craigslist founder has given to Wikipedia and Poynter, with more to come: “I do think a trustworthy press is mission critical for any democracy,” he says. Nieman Lab’s Ken Doctor talks to him about his passion for philanthropy, its roots in Anton Schulski’s high school history class in Morristown, N.J., Conan the Barbarian, and spending like a drunken sailor.

Reimagined content from Discovery properties and exclusive Snapchat content highlight the new programming agreement.

The social network on Tuesday announced a new app for set-top boxes, including Apple TV, Amazon Fire TV and the Samsung Smart TV. The app will let you watch the same kinds of video you can already find on Facebook, but (presumably) on a much larger screen.

A new study from Fluent, an online marketing platform, finds that 69% of Snapchat users skip the ads that flow into their feeds. What’s more, that number is even higher among adults 18-24, 80% of whom skip through Snapchat ads.

While the New England Patriots would not be stopped in their comeback over the Falcons, Atlanta local news stations won the day over Boston — at least in engagement per post, according to Share Rocket data. With Boston as DMA 9 and Atlanta as DMA 10, the Super Bowl made for an interesting matchup in terms of market size.

Tribune’s CBS affiliate WHNT holds the top spot in Huntsville, Ala. in terms of social media performance according to Shareablee data. Paul Greeley looks at how an expansive interpretation of local, strong personalities and solid corporate support have helped drive its Facebook strategy.

Facebook has pledged to undergo audits by the media industry’s measurement watchdog, the Media Rating Council, people familiar with the matter say, a move that will likely please ad-industry executives who are skeptical of the tech giant’s data-reporting practices.

Fox O&O WNYW was tops in social rankings for the New York City market from Jan. 9 to Feb. 8. according to Share Rocket. WNYW increased its lead to a full 10 points over second-place ABC-owned WABC on the strength of its Facebook page.

Christopher Mims of The Wall Street Journal draws the parallels, starting with 10 billion video views a day giving it the kind of “lean back” quality associated with television (as opposed to social’s “lean in”). Among other dynamics, there are also business model similarities: “Video ads that appear in the app are more like TV commercials than the pre-roll advertising that has failed to generate profit at YouTube,” Mims writes. WSJ subscribers can read the full story here.