social media

WRAL’s enterprising approach to Facebook powers its robust lead among local media outlets on social media in Raleigh-Durham, N.C.. according to Shareablee data. The NBC affiliate is particularly bullish on Facebook Live, where it sees revenue opportunities beginning to open up.

Between 2011 and 2016, local advertiser use of social media sites has grown from 57% to 85%, according to a new report from Borrell Associates. Facebook is the leading platform. As a lead-generator, social media is more popular than all other forms of advertising.

As news organizations grapple with covering a commander in chief unlike any other, Donald Trump’s Twitter account — a bully pulpit, propaganda weapon and attention magnet all rolled into one — has quickly emerged as a fresh journalistic challenge and a source of lively debate.

Though Snapchat has overtaken Twitter in terms of daily users to become one of the most popular social networks in the world, it has not attracted the media attention that the 140-character platform earns, perhaps because journalists and presidential candidates don’t use it very much. But in many ways, Snapchat’s parent, Snap Inc., has quietly become one of the world’s most innovative and influential consumer technology companies.

Tegna’s NBC affiliate WCSH holds the lead among local media on social in Portland-Auburn, Maine. according to Shareablee data, but WGME, Sinclair’s CBS affil, is close behind.

The second annual NAB Show Shanghai will feature “enhanced” educational programming, including three core conferences, four conference tracks and a new exhibit floor. Produced by the National Association of Broadcasters (NAB) and the International High […]

Sinclair’s ABC affiliate WTVC leads Chattanooga by a nose among local media outlets on social according to Shareablee data. But WRCB, Sarkes Tarzian’s NBC affiliate, is nipping at its heels and has the market’s largest number of fans/followers. Paul Greeley looks at how WRBC’s use of Facebook is powering that.

A 110 year-old grave in a cemetery in Rochester, N.Y., became the unlikely setting for an internet sensation this past Election Day. Before it was over, millions of people from all around the world would be watching, hundreds of news outlets would be writing about it, and John Kucko, a digital reporter for WROC Rochester, N.Y., would have a career highlight.

It invests in the social media firm and will distribute and monetize ATTN: video content across its television and digital properties. In addition, both companies will develop and co-produce content to reach audiences across multiple platforms.

Broadcasters have become increasingly reliant on its referral traffic, and Facebook’s platform is gobbling up more and more of broadcasters’ resources and original content. A panel discussion on Dec. 12 at NewsTECHForum will also mine how they’re negotiating Facebook Live and monetizing on the platform, featuring input from Tegna, CBS Local Digital Media, News Press & Gazette and more. 

CBS affiliate WCAX leads in total social actions and fans/followers among all local media on social in Burlington, Vy.-Plattsburgh, N.Y., according to Shareablee data. News Director Anson Tebbetts explains that a local spin on Facebook Live — think live streaming from a pasture full of dairy cows — is part of the draw for viewers.

Austin Kellerman is the news director at KARK, Nexstar’s NBC affiliate in Little Rock, Ark., and considers himself to be the head of social media for the station. “If the news director plays a key role in what we do on social media each day,” said Kellerman, “it sends a clear message on its importance in our newsroom. Social media is the fastest-growing platform for our content, so it’s a key focus of our team.”

Raycom’s KOLD manages its Facebook presence with constant vigilance, and it has paid off — the CBS affiliate leads the Tucson, Ariz., market in both total social actions and overall fans/followers according to Shareablee data. Paul Greeley looks at how KOLD’s aggressive moves there, most recently on Facebook Live, are giving it a boost.

WHAM, a Deerfield Media-owned ABC affiliate operated by Sinclair, leads Rochester, N.Y., local media on social in both total actions and fans/followers over the last six months according to shareable. A day part strategy on Facebook and growing use of Facebook Live is driving that lead.

Broadcasters are using their Facebook Live streams to drive viewers to tune in to TV rather than putting their most valuable content there. They’re still doing plenty of experimenting, but a lack of revenue opportunities keeps the platform as a lower priority. “I don’t think [social] will be a place to distribute our most premium content unless the economics change significantly,” a CBS Digital Sports exec says.

The NBA has renewed its agreement and will nearly triple the content it puts on the app for the 2016-17 season. As with last season, Snapchat will cover weekly games with Live Stories, and this year NBA bitmoji and selfie Lenses are also in the mix.

The Trump campaign on Monday night kicked off a live Facebook program that some are speculating is a test drive for Trump TV network. The campaign coverage will air every night at 6:30 p.m. ET, which, in one of those incredible coincidences, is the same time as most network nightly newscasts.

An aggressive use of Facebook (as well as dominance on Twitter and Instagram) has pushed the ABC O&O KFSN Fresno, Calif., to the front of the pack among local media on social according to Shareablee data. Paul Greeley looks at the station’s content cat-and-mouse game on the platform, as well as its growing use of Facebook Live.

In recent weeks, we have continued to see copyright lawsuits against broadcasters filed by photographers who allege that their photos have been used without permission. What makes these issues worth writing about again is that several of the recent suits involve not just the unauthorized use of a photograph on a station’s website, but the use of photos in social media posts including tweets on Twitter and posts on Facebook. Is this really an issue?

Sunday’s game on Fox generated more than 10 million interactions on social media, more than double any other program last week.

In addition to tuning in to the new fall TV season, Americans are joining the myriad conversations about their favorite shows taking place across social media. So, just how much TV-related social media activity is occurring across social platforms?

Entravision-owned KINT is the top performer on social media among local outlets according to Shareablee data, leading the market commandingly in both overall actions and fans/followers.

Facebook announced Thursday that News Feed videos can now be cast to Apple TV or Chromecast through any web browser or iOS device. Facebook is playing catch-up here, as competitors like YouTube and Periscope have long had their own streaming options.

KTVU San Francisco anchor Frank Somerville is so effective at social media that his share number, according to Share Rocket, is better than three local stations combined — KPIX, KSTS and KDTV..

Cox’s CBS affiliate WHIO Dayton, Ohio, leads its nearest local competitor on social media by nearly three times as many actions over the last six months according to Shareablee data. Paul Greeley reports that for the station, where Facebook is central to social strategy, engagement is far more important than sheer numbers.

Twitter’s forays into live streaming sports, along with the rise of Facebook Live, have had a marginally incursive affect so far. Finding a business model for live, internet-supported video is a tricky proposition, as most media events — particularly disasters — are unplanned and not suited for commercial interruption as opposed to sports.

Snap Inc., the new corporate nom de guerre for the Snapchat app’s maker, is prepping an IPO targeted as soon as late March that could value the company upwards of $25 billion, insiders say. The Wall Street Journal reports if that number holds, it would represent a significant addition to the company’s most recent valuation of $17.8 billion in May. WSJ subscribers can read the full story here.