Social News Desk

The appointment comes as Kim Wilson, SND founder and president, announced she will leave the company at the end of April, along with co-founder Elisa DeFoe.

Social media experts say LinkedIn offers numerous advantages for TV newsrooms to seed their content including strong reach and relevancy for a desired audience of adult professionals and an early mover advantage.

Newsletters, documentaries, citizen journalism and better-quality UGC are driving better-engaged viewers in higher numbers to stations, leaders from Tegna, Graham Media and Sinclair said at a TVNewsCheck webinar last Friday, where they made clear that quality trumped novelty.

A project from Twitter and Social News Desk lets newsrooms upload up to six images and videos into a single tweet, and some are already using it to offer more expansive winter weather coverage on the platform.

New jobs posted to TVNewsCheck’s Media Job Center include openings in sales, news, engineering, social/digital, and executive management.

Vendors are offering better tools to help newsrooms plan and generate social media posts with more integrated and streamlined solutions with a view to reducing “tool fatigue” and decreasing the turnaround time on new posts.

Broadcasters including Gray Television and Cox Media Group have been beta testing the new Facebook Messenger Experience app from Social News Desk enabling users to opt in for breaking news and customized content. With 1.3 billion global Messenger users and a 50%-80% open rate, it opens a key new front to reach viewers, particularly as the coronavirus crisis escalates.

Social media platforms are fast evolving, and newsrooms that have come to rely on them are turning to new tools to keep up. From more granular analytics to better tools for incorporating social content into stories, newsrooms — and the vendors they work with on social — are moving along a sharp learning curve.

TV stations are arming themselves with software that allows them to slice and dice social media to gauge audience interest in stories, share viewer feedback and even predict what stories will become larger issues in the future. Other software speeds social integration into newscasts.