Vendors are offering better tools to help newsrooms plan and generate social media posts with more integrated and streamlined solutions with a view to reducing “tool fatigue” and decreasing the turnaround time on new posts.
Broadcasters including Gray Television and Cox Media Group have been beta testing the new Facebook Messenger Experience app from Social News Desk enabling users to opt in for breaking news and customized content. With 1.3 billion global Messenger users and a 50%-80% open rate, it opens a key new front to reach viewers, particularly as the coronavirus crisis escalates.
Social media platforms are fast evolving, and newsrooms that have come to rely on them are turning to new tools to keep up. From more granular analytics to better tools for incorporating social content into stories, newsrooms — and the vendors they work with on social — are moving along a sharp learning curve.
Innovative newsrooms around the globe are incorporating social media into the daily newsroom workflow. Facebook, Twitter and Instagram have become regular sources for breaking news and community-generated content. And now, ChyronHego’s social media editor, Shout, is making it easier to bring social content into news stories thanks to a newly launched integration with Social News […]
Social News Desk today hired Cox Media Group alumna Apryl Pilolli to help accelerate the company’s expanded social revenue growth plan. As head of innovation, Pilolli will focus on building products and strategies designed to enable Social News Desk’s roster of local news clients to increase the revenue they generate via social media. Pilolli is […]
TV stations are arming themselves with software that allows them to slice and dice social media to gauge audience interest in stories, share viewer feedback and even predict what stories will become larger issues in the future. Other software speeds social integration into newscasts.
Once per hour, the free Social Rankings mobile app from SND updates to offer a leaderboard-style display of local TV reporters and anchors by market. The talent is ranked by how much engagement their Facebook posts received in the past 24 hours. The app also shows the total engagement, total number of posts and average per-post engagement stats for each reporter and anchor by market.
Social News Desk. today launched its free Social Rankings app for broadcasters. Powered by the company’s database of news organizations on Facebook, the Social Rankings app is a daily social scoreboard for newsrooms. The app allows the user to track social performance in all the markets they care about. Broadcasters will be able to see […]