Social Pulse

Social media in the newsroom has boomed to the point where major breaking news stories come with a hashtag to keep people engaged with the story on their social accounts. Broadcasters who want to monitor and air those social updates have plenty of options, ranging from the $600 jury-rigged solution all the way to a $30,000 high-end system.

Local newspapers and broadcasters today are seeking content management systems that are faster and more complex than ever before. And while vendors are constantly developing new products to keep up with evolving demands, the industry is facing contraction. “There are just too many players, and nobody is really big enough to have any control,” says Internet Broadcasting’s Elmer Baldwin. “There are some that just aren’t going to survive.” Part two of a three-part special report. Read part one here