Social Scorecard

Fox’s WTVT vaults over its local competition on social media in Tampa-St. Petersburg, according to Shareablee data. It has triple the number of social actions in the last six months over its closest competitor and holds a very comfortable lead in the market’s fans/followers as well. The station’s VP of news explains what’s working.

Bonten-owned ABC affiliate WCTI holds a solid lead of local media competition among Greenville, N.C., media on social, according to data from Shareablee over the last six months. Gray’s NBC affil WITN, meanwhile, captured the highest number of fans/followers on social.

Scripps’ WTVF topped local media on social in overall actions over the past six months. But it’s in a close Meredith-owned WSMV, which bested it in terms of overall fans/followers according to Shareablee data.

When it comes to performance on social media among local media outlets, TV and newspapers don’t hold a candle to radio. WIMZ-FM, a classic rock station, annihilates all comers on total social actions according to Shareablee data, while Scripps’ WKHT, better known as Hot 104.5, commands the vast majority of fans/followers.

It’s not even a contest in Cleveland among local media competing on social. According to Shareablee data, Tribune’s Fox affiliate WJW trounces fellow broadcasters on TV and radio, along with the local newspaper.

Graham Media-owned independent WJXT captures the lead among local media in Jacksonville, Fla., on social in both total actions and fans/followers according to Shareablee data. Cox Media Group’s CBS affil WJAX is its closest competitor on both fronts.

Sinclair-owned Fox affiliate WLUK leads local media in Green Bay-Appleton, Wis., on social media in both overall actions and total fans/followers according to Shareablee data. Media General’s ABC affil WBAY is its closest competitor, but leaves plenty of breathing room.

Tribune’s Fox affiliate WDAF leads among Kansas City’s local media on social according to Shareablee data, but Meredith’s CBS affil KCTV is nipping at its heels in a market rife with social activity. 

Tribune’s CBS affiliate WTVR leads the major Richmond-Petersburg, Va., social media performance indices according to Shareablee data with Raycom’s NBC affil WWBT as its closest competitor. Television stations win again in this week’s look at a DMA’s top 10 social performers.

ABC/Disney’s WPVI leads Philadelphia’s local media outlets in social media performance in both total actions and fans/followers according to Shareablee data. Fox-owned WTXF is nipping at its heels in both categories, though.

Raycom-owned CBS affiliate WAFB has a commanding lead in total social actions and fans/followers in Baton Rouge, La., according to Shareablee data, dominating both Facebook and Twitter among local media.

Tribune-owned Fox affil KTVI is leagues ahead of its local media competition in social media according to Shareablee data, which shows a commanding lead in total actions and fans/followers, not to mention dominance on all three major platforms.

Morgan Murphy Media’s CBS affiliate WISC ranks heads and shoulders among the Madison, Wis., competition in social media, according to data from Shareablee. It leads in both total social actions in the last six months as well as the city’s highest number of fans/followers.

Tegna’s CBS affiliate KENS holds the competitive edge in social among local media in San Antonio, Texas, in a close race with Graham Media’s ABC affil KSAT, according to Shareablee data, although iHeartMedia’s KAJA-FM obliterates both TV broadcasters in terms of overall fans/followers.

The battle for social dominance in Tulsa, Okla. is down to two contenders — Cox’s KOKI (Fox) and Griffin Communications’ KOTV (CBS) -— with the two leaving other local media in the dust. KOKI is currently winning, according to data from Shareablee.

There are two TV titans battling it out among local media outlets on social in Seattle, but for now, Cox-owned CBS affiliate KIRO is dealing the heavier blows than its close rival, Tegna-owned NBC affil KING, according to data from Shareablee.

When it come to social actions in Savannah, Ga., Cumulus-owned, urban-formatted WEAS-FM outperforms other media, according to Shareablee. Raycom’s CBS affiliate WTOC ranks No. 2 in overall actions, while Media General’s NBC affil WSAV is third.

Tegna-owned NBC affiliate KPNX is in a razor-close race with Fox O&O KSAZ for local dominance in Phoenix’s social media, according to Shareablee data. For now, it’s KPNX in a photo finish.

Raycom’s CBS affiliate WTOL leads all of Toledo, Ohio, local media on social media in overall actions, according to Shareablee data. But Gray’s WTVG puts up a strong fight, and the ABC affil  has captured the largest number of fans/followers in this week’s Social Scorecard.

Cox Media Group-owned WPXI holds a commanding lead among Pittsburgh local media outlets’ performance on social media, according to Shareablee data. Over the past six months, it claims the bounty of the market’s total social actions, dominating both Facebook and Twitter, and it has the city’s highest number of fans/followers.

Tribune-owned NBC affil KFOR holds the lead spot among local media on social according to data from Shareablee, at least in terms of total social actions. But it’s seeing competition from Griffin’s KWTV (CBS), which leads the market in overall fans/followers.

The Tribune-owned Fox affiliate is the overall social media winner in the country’s 35th largest market, where all three of the top spots belong to TV stations, according to Shareablee data.

When it comes to social media, the Cox-owned ABC affiliate is ahead of all the other news outlets in the country’s ninth largest market in both social actions and fan followers, according to Shareablee data. Fox O&O WAGA ranks second.

Schurz Communications-owned CBS affil KWCH bests the social media market in Wichita-Hutchinson, Kan., according to Shareablee data, both in total social actions and fans followers, but Gray-owned ABC affiliate KAKE trails just behind.

KPTV is the clear leader among local outlets in Portland, Ore.’s social media landscape. The Meredith-owned Fox affiliate captured nearly five million total actions in the last six months, while scooping up over half a million fans/followers as well, according to Shareablee data.

Hearst-owned ABC affiliate KOAT has a small but certain lead among local media on Albuquerque-Santa Fe social media in terms of both total action and fans/followers in the last six months, according to Shareablee data. Hubbard’s NBC affil KOB captures a close second in both categories.

Hearst-owned ABC affiliate KETV leads Omaha local media on both total actions and fans/followers, according to data from Shareablee. It edges out Gray’s NBC affil WOWT in both categories, dominating both Facebook and Twitter.

NBC O&O WSCV rules the Miami-Ft. Lauderdale local social media market in terms of overall social actions, according to Shareablee data, though Univision’s WAMR-FM crushes the competition with the market’s most fans/followers.

ABC/Disney-owned KABC is the clear winner among Los Angeles’ local social media according to Shareablee data, beating out all the competition in both total social actions and fans/followers. Tribune’s KTLA takes second in both categories.

WIS, a Raycom-owned NBC affiliate, has captured the most social actions over the past six months. The market’s leader in fans/followers, however, is WLTX, the market’s  Tegna-owned CBS affiliate.

Tegna-owned ABC affiliate KXTV holds the lead among local Sacramento, Calif., media outlets in terms of both total social actions and fans/followers according to Shareablee. Digital chief Ian Hill says posting lots of family-friendly content and being able to pivot quickly around algorithmic changes has kept the station on top.

It’s a tight social media race in Hartford-New Haven, Conn., where Meredith-owned WFSB has climbed slightly ahead of Comcast-owned WVIT in terms of total social actions, according to Shareablee data. The station’s GM says winning social comes down to treating it just as seriously as its website or broadcast.

Fox Television Stations-owned KDFW holds a clear lead in Dallas-Fort Worth’s social media scene based on data from Shareablee. The station has had nearly 9.2 million social actions in the last six months and is closing in on a million fans/followers. Its newsroom says the foundations for such a strong social platform go back nearly two decades before there was a “social” media.

Tribune-owned KSTU holds a commanding lead over all its local media competition in Salt Lake City (DMA 34) based on Shareablee data. Its news director says a focus on local environmental issues, faith and family has been a boon, and having a couple of newsroom social media ringers hasn’t hurt, either.

Dispatch-owned NBC affiliate WTHR has nearly lapped the social local media competition in Indianapolis (DMA 27) with over 10.4 million social actions in the last six months according to Shareablee data. Ramping up video posts has helped widen the lead, but Tribune-owned WXIN still edges the station out on fans/followers with nearly 564,000 in this week’s Social Scorecard.

In Charleston, S.C., a horrific shooting in an African-American church and a vehement debate over the state’s Confederate flag and heritage have put a community on edge. Raycom-owned CBS affiliate WCSC has used its social platforms to bring fractured people together through civilized discussion, cementing its position in social media leadership in both total social actions and fans/followers.

Dispatch Broadcast Group-owned CBS affil WBNS leads the Columbus, Ohio, market in both social media actions and fans/followers, according to Shareablee data. The station says that lead is fueled by asking the right call-to-action questions, though it doesn’t hurt to have a wildly popular, Facebook-loving meteorologist in pocket, either. 

This week’s Social Scorecard looks at Denver, where Entercom-owned adult contemporary KALC-FM annihilates the local competition on social media actions with more than 20.5 million in the last six months and over 865,000 fans/followers. Tegna-owned KUSA-TV captures a distant second with just over 7 million social actions and more than 668,000 fans/followers.

This week’s Social Scorecard looks at New Orleans (DMA) 51, where Louisiana Media Co.-owned WVUE leads in total social actions as well as holding the top spot in Facebook actions. The Advance-owned Times-Picayune wears the crown on Twitter and Instagram actions, however, while Gannett Co.-owned WWL-TV commands the largest number of fans and followers.

This week’s Social Scorecard looks at Charlotte, N.C. (DMA 24), where Tegna-owned NBC affiliate WCNC commands the lead in social media actions. Part of what puts it there is a knack for timing posts — especially videos — in a way that maximizes discussion and anticipation for updates.