The idea of buying something you see in a TV show by pressing a button on your remote was long the stuff of science fiction. Now NBCUniversal and American Express are the latest to try to turn the idea into reality.
CBS Corp., in a move aimed at boosting its share of the nearly billion-dollar fantasy-sports business, is opening up its CBS Sports website so outside developers can create apps geared toward fantasy enthusiasts. The site will offer free and paid apps, with CBSSports.com keeping a 30% share of sales of paid ones.
New social TV companion app Umami is expanding on its launch earlier this month via a deal with CBS syndicated shows Entertainment Tonight and The Insider that will mark the start of a push into online video as well for the social TV service.
The shopping giant eBay has just updated its iPad app with a new feature called “Watch along with eBay.” The company’s first foray into the second-screen universe, the app displays items for sale that relate to the TV show you’re watching. Well, roughly relate.