Social TV Heats Up Battle For Living Room
A new survey by Ovum finds that almost three-quarters of TV viewers with broadband access surf the Internet at same time and 38% of those are discussing TV shows on social media.
The CEO of Endemol, the world’s largest independent production house, says social TV is “going to be huge.” The CEO of Hulu calls it a game-changer. And the research firm Futurescape says social TV has “radical implications for the future of television viewing.” Is it just hyperbole, or are real economics in play? There are three arenas where social TV is quickly gaining traction, and all three have the potential to become billion dollar businesses by themselves.
Many second-screen experiences these days are rather elementary — after all, we’re still in the early throes of social TV. But in collaboration with AttractTV, MTV.com served up a compelling second screen site that corresponded with the MTV Movie Awards.
