SocialGuide Providing A Social Feed For TV

Nielsen Co., the longstanding arbiter of popularity in the television industry, calculates ratings by observing the TV-viewing habits of a cross section of the American public., a Brooklyn, N.Y.-based start-up, is taking a different approach: It analyzes what’s being said about TV on Twitter and Facebook. That’s about 90 million comments made by 13 million people about 4,500 shows on 160 networks.