The Coalition for Innovative Media Measurement and Society of Motion Picture and Television Engineers continue to work toward joining a pair of identifiers for ad and video content, Ad-ID and EIDR. The goal is to create an industry coding standard using the two, which identify advertising and movie/TV content, respectively.
The Society of Motion Picture & Television Engineers chose the senior vice president of technology at Warner Bros. to succeed Pete Ludé with a two-year term.
