MARKET SHARE MONDAY MEMO
Graham Media Finding Viewers On YouTube With Solutions-Based Journalism
Graham Media’s Solutionaries is an experiment to grow a YouTube channel from zero based on solutions-based journalism. So far, so good. Overall views on Solutionaries’ YouTube channel are at 1.6 million.
The original idea for WKMG Orlando’s Solutionaries was to create what Graham Media describes as a “digital newscast” focused on people who are “making a difference” by implementing solutions to critical social issues. The proposal came from the Graham digital team, which incubated it at Table Stakes, the challenge-based innovation program at the Cronkite School that’s supported by the same Knight Foundation grant that funds our work here at the News Lab.