Spark Foundry And AI Music Introduce AI-Generated Creative For Audio Ads

Spark Foundry, a media agency part of Publicis Media, and AI Music, a London-based AI company, today announced a new solution, Sympaphonic Ads, which will bring deeper personalization to audio advertising by using AI to produce ad creative. Sympaphonic Ads are designed to help marketers increase brand engagement while reducing costs and saving time associated with creating […]

Publicis Merges Spark Foundry, Blue 449

Media Buyer Mediavest Spark Renames

Currently known as Mediavest Spark after the French ad company’s Publicis Media unit combined two separate agencies in a 2016 restructuring, the agency will be known as Spark Foundry, a name that conjures an image of creating new ideas and efforts.