Starting next month, Cox hopes to save itself time and money by implementing the BXF interface between traffic and master control at five stations including KTVU San Francisco. BXF promises to take the labor out of making on-the-fly changes to what spots air and when. “The pilot has gone very smoothly,” says project manager Chip Reif. “There are always issues that you discover along the way, but there have been no major problems.”
ABC, Fox and the Canadian Broadcasting Corp. are among the broadcasters investing in a new generation of lower-cost centralcasting technology based on the convergence of Internet, computing and broadcasting technologies. They offer remote-controlled systems operations and enterprise management via low bandwidth connections — in other words, the promise of group broadcasting with fewer people at lower cost.
The software firm’s purchase of VCI Solutions this week will give it about 70% of U.S. traffic and billing market share. Founder Eric Mathewson (right) says one result of the deal will be more participation in TVB’s ePort electronic ad transaction system. “WideOrbit supports ePort and VCI did not,” Mathewson says. “This deal is a boost for the industry because we will support ePort going forward. We think its a win-win for us and for the industry.”