Spectrum Networks Launches Local News App

Charter’s Spectrum Networks has launched the Spectrum News App, offering video- and text-based stories and live linear video feeds from its more than 30 TV news networks. The mobile-first service, free for all of Charter Spectrum’s 28 million residential internet, TV and mobile customers, is intended as a value-add to help maintain and grow Spectrum’s broadband and video customer base.

‘The Currency Is An Engaged Viewer’

A distinctive formula for local news finds a new platform. The Spectrum News App is designed as a “value add” that enhances the value of the company’s broadband service: it’s the first content product to be created for all 28 million Spectrum residential customers, whether they subscribe to its video offerings or not.