Spectrum Reach, Charter Communications’s ad-sales unit, said it will use Beachfront Media as its sell-side ad server. Working with Beachfront will enable Spectrum Reach to sell ads to programmatic buyers across traditional set-top box TV, connected TV and online video platforms.
Spectrum Reach, the ad sales arm of Charter Communications, said today it hired Jason Brown as SVP, chief revenue officer, effective Jan. 30. Brown had been SVP, advertising sales at DirecTV. He succeeds Beth Plummer, who announced plans to retire last year. She will remain at the company to help with the transition through the end of March.
Spectrum Reach, the advertising sales business of Charter Communications, says it has expanded the capabilities of its self-service online media planning tool, Ad Portal, “to become a true multiscreen self-service platform […]
Spectrum Reach, the advertising sales business of Charter Communications, will use Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region. “The industry is ripe to […]