Spectrum Reach Integrates Streaming TV Advertising Into Ad Portal

Spectrum Reach, the advertising sales business of Charter Communications, says it has expanded the capabilities of its self-service online media planning tool, Ad Portal, “to become a true multiscreen self-service platform that now allows businesses to create, plan and schedule live TV and streaming TV advertising campaigns.” “Advertising on any screen should be easy to buy […]

Spectrum Reach Adds Comscore Local Audience Measurement Currency

Spectrum Reach, the advertising sales business of Charter Communications, will use Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region. “The industry is ripe to move past traditional measurement models of age and gender to more data-driven, audience-based metrics,” said Beth Plummer, Spectrum Reach SVP-chief revenue officer. “Spectrum Reach believes […]