Now that the NFL is investigating how its executives handled Baltimore Raven running back Ray Rice’s domestic violence case, sponsors are forced to balance the exposure NFL games can offer with the risk of alienating customers. “Obviously all the sponsors are incredibly worried, but it’s hard for a sponsor to disconnect from the entire NFL. It’s so important to business,” says marketing consultant Laura Ries.
Parents Television Council President Tim Winter: “Today we call for greater responsibility by the corporations whose media dollars underwrite some of the most harmful material on broadcast television. These companies have sponsored programs that routinely deliver explicit content.”