While social media was around during prior Olympics, they have a much bigger presence this time around, with everything from Instagram “Stories” to auto-play videos on Twitter parlaying brand messages. The speed in which athletes break out to become stars happens more quickly now.
We’re well into the upfronts, as the major TV networks are wooing advertisers with sneak peeks of their schedules for the 2016-17 season. Once again, there’s a focus on new ways of reaching consumers as traditional commercials, which interrupt the programming that viewers want to watch, become less and less effective. Common in TV’s early days, sponsorships are coming back into vogue as a method to reduce clutter and make commercials more palatable by making them less annoying.