MARKET SHARE MONDAY MEMO

WBRZ Sees A Sure Thing In Sports Betting Programming

As Louisiana moves closer to legalizing online sports betting, WBRZ, the Manship Media-owned ABC affiliate in Baton Rouge, is betting heavily that programs dedicated to those who gamble on sports is the next step for the online sports betting industry to transition from advertising on local TV to programming there.

VSiN And WBRZ Baton Rouge Team On Sports Betting Programming

VSiN, The Sports Betting Network, and Manship Media’s ABC affiliate WBRZ Baton Rouge, La., today announced a content distribution agreement. As Louisiana moves closer to legal sports betting, this agreement will deliver credible sports betting information to the Baton Rouge market. This deal with family-owned WBRZ continues the expansion of VSiN’s broadcast footprint and marks the first time the network’s unique […]

Sling TV Launches Baseball, Basketball Betting Channels

Sling TV, the live streaming service owned by satcaster Dish, has added two more betting information channels, one for baseball and one for hockey. The channels, which are produced in collaboration with digital gaming company DraftKings, follow a marketing agreement last month between Dish and DraftKings to bring the latter’s sportsbook and daily fantasy sports gaming features to Dish and Sling subscribers.

Sling TV Launches NBA Betting Info Channel

NBC Sports Chicago Airing ‘BetCast’ Version Of Bulls Game

NFL Announces First Sportsbook Partnerships

When NFL Commissioner Roger Goodell spoke to the media after the league announced its new broadcasting contracts last month, he said the league would “find ways we can engage fans through legalized sports betting” during the life of those deals. That continued a major shift in attitude for a league that had long worked to avoid any connection with gambling and that shift grew even larger on Thursday. The NFL announced its first sportsbook partnerships with Caesars Entertainment, DraftKings and FanDuel. The multi-year agreements make the three companies official sports betting partners of the league and give them the ability to use NFL marks.

Sports Betting Knocks It Out Of The Park

TVNewsCheck‘s Michael Depp and Janet Stilson discuss sports betting’s meteoric rise in spot TV, what’s accelerating the trend and the patterns it’s tending to follow in DMAs following its legalization. Read Stilson’s story on the subject here.

TVN FOCUS ON ADVERTISING

TVN Focus On Advertising | Sports Betting Skyrockets For Broadcasters

Sports wagering has invigorated station groups’ core revenue, climbing to the second-biggest ad sales category for many of them and angling to knock automotive from its top spot in the next few years. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

WISH Launches ‘All Indiana Bets’ Sports Betting Show

Circle City Broadcasting’s CW affiliate WISH Indianapolis will debut All Indiana Bets, a sports betting show, in August. Circle City says All Indiana Bets will be Indiana’s first televised sports betting show with a primary focus on Indiana teams. Weekly shows will include a college sports show on Saturdays, a pro sports show on Sundays […]

Gray Television Places Bet On Envy Gaming

The station group is leading a group of investors by putting $28.5 million into a $40 million round for the Texas-based firm in the fast-growing segment of sports and entertainment.

Dish Dropping NBC RSNs As It Bets On Sports Wagering

Dish Network has notified subscribers that they’re going to lose more regional sports networks on April 1 when its deal to carry the NBC Regional Sports Networks expires. The timing is odd, coming days after Dish announced a deal with DraftKings, which wants viewers watching sports and betting on the outcomes. Under poker player and chairman Charlie Ergen, Dish has been folding its relationships with RSNs, which he had deemed offering too low a return for too high a price.

FuboTV Secures Market Access For Sports Book In Indiana And New Jersey

With Iowa already secured, the streaming company has three of the 20 states with legal sports betting locked in for its new service Fubo Sportsbook through Caesars Entertainment Inc.

Dish-DraftKings Sports Betting Pact Blitzes FuboTV Stock

Dish Puts Chips On Sports Betting, Fantasy In Deal With DraftKings

Dish Network says it reached a strategic agreement that will bring DraftKings sports book and fantasy sports to Dish customers. The DraftKings app will be integrated into the Dish TV Hopper platform. Down the road, DraftKings will be added to Sling TV and Boost Mobile. The move comes as more media companies form alliances with the growing legal betting industry.

TVN QUARTERLY EARNINGS ANALYSIS

TVN Quarterly Earnings Analysis | TV Wagers Sports Betting Will Be Big Winner

Sports gambling has emerged as a breakaway success category in spot advertising for broadcasters, who effused over its growth in quarterly earnings calls. But after a punishing pandemic year buoyed mostly by political, spot is seeing a comeback across a widening range of categories, executives say. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

EARNINGS CALL

Gray Expects Big Payoff From Gambling Ads

Gray President-Co-CEO Pat LaPlatney told analysts today: “Our pacings, which are not necessarily a great predictor of future revenue, are still very encouraging because the gambling category is now pointing to a more than 250% increase over 2020.”

Sinclair And Bally’s Rebrand RSN’s

The Bally Sports regional logos will replace the existing Fox Sports regional logos when the networks officially rebrand in the coming months.

FuboTV Buying Vigtory, Will Launch Sportsbook

FuboTV shares are riding high again after the emerging company announced it is acquiring sports betting startup Vigtory and will use it to launch a full-fledged sportsbook later this year. Terms were not disclosed for the deal, which is expected to close in the first quarter. It positions Fubo, which was founded in 2015 as an internet-delivered pay-TV operator akin to YouTube TV, as more of a hybrid company.

Bud Light Will Sponsor First U.S. Branded Bet

Bud Light will be the sponsor of the first-ever branded bet made on a U.S. sports book. Announced today, FanDuel has partnered with the light beer brand to sponsor a bet during the Dec. 19 game between the Denver Broncos and the Buffalo Bills. Fans who bet more than $25 will get an extra $3 for every extra point and field goal scored by the Broncos.

FuboTV Steps Into Betting By Acquiring Balto Sports

Sinclair-Bally’s Set $85M Sports Betting Deal

Sinclair will receive warrants and options for a minority stake in Bally’s, while Bally’s gains media and marketing access across Sinclair’s linear and digital properties. The 21 Fox regional sports networks will be rebranded using the Bally name.

QUARTERLY REPORT

FuboTV Reports Loss As It Makes Sports Betting Plans

ESPN Cuts More Sports Betting Deals

Dialing up its wagering efforts around sports, ESPN has made two separate sports betting partnerships — one each with DraftKings and Caesars Entertainment to promote sports gambling content. ESPN will offer content linked to both gambling companies’ sports booking operations.

ESPN Expanding Sports Betting Footprint with Digital Show, YouTube Channel

On the heels of the opening of its new studio on the Las Vegas Strip and the return of its sports betting television program Daily Wager, ESPN is expanding its sports betting footprint with Monday’s debut of Bet, a new half-hour program that will stream three nights per week on digital platforms. Also on Monday, ESPN is […]

NBCU Partners With PointsBet

In yet another marriage of sports media with the rising tide of legalized sports betting in the U.S, NBCUniversal and PointsBet announced a multi-year partnership by which PointsBet becomes the official sports betting partner of NBC Sports. As part of the agreement, NBC Sports will provide PointsBet with year-round, multi-platform media and marketing opportunities across its portfolio of events. The company’s sports programming includes NBC Olympics, the Golf Channel, NBC Sports Regional Networks, and the Olympic Channel.

Fox Bets On Howie Long To Spur New Interest In Sports Wagers

Tennessee Sports Betting Will Finally Arrive During NFL Season

DraftKings Extends Deal With PGA Tour

DraftKings is enhancing its sports sponsorship portfolio as leagues continue to resume operations suspended due to Covid-19. The betting company announced it secured a deal with the PGA Tour that assigns DraftKings as the organization’s “first betting operator.” The agreement is an extension of DraftKings’ “content and marketing relationship” with the PGA Tour established last July. That deal also allows DraftKings to offer fantasy golf content.

Nation’s First 24/7 Sports Gambling Channel Launches On Samsung TVs

Fox Bet Names Andrew Schneider Chief Marketing Officer

Fox Bet today is proud to announce that Andrew Schneider has been named chief marketing officer. The announcement was made by Robin Chhabra, CEO, Fox Bet. Schneider will oversee all aspects of marketing and report to Chhabra. Fox Bet is an online and mobile sports betting product developed through a first-of-its kind national media and […]

DraftKings Debuts On Wall Street

The sports daily fantasy and betting website DraftKings debuted as a publicly traded company Friday against a backdrop of a near-complete shutdown of athletic competition around the globe due to the coronavirus pandemic.

The NFL Cozies Up To Betting

Starting this season, NFL teams in states with legal sports betting will be allowed to have in-stadium betting lounges and accept sponsorships from sportsbooks and betting operators.

CBS Strikes Betting Data Partnership

CBS Sports is making a bid to one-up its competitors in the rapidly developing arena for U.S. sports betting. CBS Sports and British bookmaker William Hill struck a partnership that makes William Hill, which has a sizable U.S. presence, the official sports book and provider of wagering data across all CBS Sports properties.

Betting Could Be ‘X’ Factor For New Pro Football League

The revived XFL owned by wrestling impresario Vince McMahon will consciously appeal to fans accustomed to betting on professional or college football — and who otherwise would have nothing to bet on for months.

Sports Betting Industry Set For A Big Year

Barstool Sports used to be a media company, but on the heels of a $163 million investment from Penn National Gaming, it is now, in many respects, a sports betting company. Barstool’s evolution speaks to where the sports betting industry stands at the outset of 2020. With legalization on the horizon in key states and mobile betting set to explode, sportsbook operators are in a race to acquire users and build the best digital storefront.

While Legal Betting Rises, Viewing Not So Much

Sports betting continues to be key for a growing sports future, say professional leagues — and hopefully for TV networks that air those sports. But for now, effects from sports betting aren’t clear for TV networks.

Giants: Legalized Betting Has Had ‘Big Influence’ On Increased NFL Ratings

Yahoo Launches Sports Betting In New Jersey

Verizon Media’s Yahoo Sports is getting into the gambling business with the launch of a new section that lets fans see betting odds for various sports. But for now, only users in New Jersey will be able to place actual bets, through the separate BetMGM platform operated by MGM Resorts International.

Yahoo Sports, MGM Ink Sports-Betting Deal

Verizon Media’s Yahoo Sports has entered into an exclusive multi-year partnership with BetMGM to power sports betting for Yahoo Sports and create what it’s calling “collaborative content experiences and live events.” As part of the deal, which kicks off next month, MGM Resorts and Yahoo Sports will collaborate on exclusive live events, broadcast productions, and promotional marketing efforts.

Not Quite All In On Sports Betting

TV’s gambling bonanza remains on the horizon as states hold back on legalization.