“The XFL has a good chance to become a small, viable opportunity for clients based on its WWE ownership backing,” says Adam Schwartz of Horizon Media. “I don’t think the XFL will ever become the NFL, but if the product is strong, it will get viewers to watch and, perhaps, to gamble on the games [and] that will draw more viewer interest.”
Rupert Murdoch’s Fox Corp. launched the Fox Bet sports betting platform on Monday, doing what no other major media company has done in North America: becoming the face of a sports gambling platform.
A year after the United States Supreme Court struck down a 26-year-old federal law that prohibited sports betting, many broadcasters are still hedging their bets on where television fits into the picture. However, Sinclair Broadcast Group has gone all in. And Sinclair isn’t the only player at the table.