
Byron Allen Media Group announced that its new Allen Media Digital division is launching Sports.TV, a new free-streaming platform. The Sports.TV app will act as an aggregator for sports, news and entertainment networks, as well as local TV stations for free.
While football, baseball and basketball still rule TV, Americans are also embracing other sports including soccer, surfing and rugby. The increased number of people tuning in to to watch such sports reflects the growing diversity of the population.