CBS and the three Turner networks — TNT, TBS and TruTV — have sold 95% of the ad inventory in the 67 NCAA Men’s Basketball Championship tournament games at a cost-per-thousand 5% to 6% higher than last year. Advertisers love the tournament and the nets love to offer it. While neither CBS nor Turner executives will comment on how much total advertising the three weeks of televised games brings in, it will likely top $1 billion.
The conference will focus on the business of sports and entertainment with C-suite executives from NPR, Univision, MGM, Entertainment Studios, Facebook and Ticketmaster, among others.
It remains unclear whether Manning is interested in pursuing a career as an analyst at this time.
NBC Sports Group and Sky Sports are set to announce on Monday that they are planning the most extensive television coverage ever of the Players Championship golf tournament, their biggest collaborative foray on sports coverage since Comcast took over Sky last fall.