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‘SportsCenter’ Swings Into TV’s Morning Wars

Variety | by TVNewsCheck

ESPN is joining TV’s morning fray, hoping a new take on offering viewers stats and analysis of games will provide competition in the early hours of the day against Matt Lauer, Norah O’Donnell and Joe Scarborough. The three-hour SportsCenter:AM launches on the Disney-controlled cable network on Feb. 8, the day after the Super Bowl, at 7 a.m. — the earliest ESPN has ever aired an original hour of the program.