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Broadcast-to-web attribution adds new currency to local TV advertising

Armed with real-time data on how TV campaigns drive web traffic for advertisers, stations are winning new clients, reducing churn and increasing market share at a time when marketers place increasing emphasis on tracking return on investment. An AI-powered solution from a Colorado-based company provides broadcasters with an established partner focused on the future. 

Webinar: 2021 Spot TV Forecast

This TVNewsCheck Working Lunch Webinar will gather leaders from the spot TV buying and selling community to talk about how the spot TV market is shaping up for 2021. TVNewsCheck in early October forecast a 7.4% increase for core spot TV advertising in 2021, up from a pandemic-influenced 18% decline in 2020. BIA Advisory Services […]