The music-streaming giant is making its move into live audio by acquiring the sports-talk app Locker Room and its maker Betty Labs.
Omnicom Media Group has announced that it has committed to spending $20 million to advertise in podcasts distributed by Spotify Technology between now and the end of this year. The deal is the largest strategic podcast advertising partnership of its kind to date, according to the companies.
Joe Rogan, comedian, television host and mixed martial arts commentator, who has become one of the most influential and lucrative podcast hosts in recent years. is taking his podcast to Spotify Technology in a licensing deal worth more than $100 million, according to a person familiar with the matter. His full library, dating back 11 years, is to hit the service Sept. 1, and become exclusive to Spotify after that, before the end of the year.
Since she was tapped as Spotify’s chief content officer about a year ago, Dawn Ostroff has been charged with building an arsenal of podcasts to catapult the Swedish business to become a leader not just in music but also audio storytelling. Under her watch, the number of podcasts available on Spotify has grown to more than 450,000 titles, up from 185,000 in February.
Under the Higher Ground partnership announced Thursday, the former president and first lady will develop and lend their voices to select podcasts.
Podcasting, once viewed as a niche industry that catered to public radio fans, got a major boost this month when Swedish streaming giant Spotify agreed to pay around $230 million for Gimlet Media, the New York producer of such audio dramas as Homecoming and the documentary series Crimetown.
Spotify paid about $337 million for podcasting companies Gimlet Media and Anchor FM, according to a new filing with the SEC. That represents a big chunk of the $400 million to $500 million that the Swedish streaming giant said it plans to spend on podcasting companies this year.
Ellen DeGeneres has a new place to spin her favorite tunes: The talk-show host/comedian struck a content and promotion deal with Spotify, under which The Ellen DeGeneres Show and the music-streaming service partnership will promote each other.
While the platforms may not have anticipated the influx of hate speech and meddling from foreign powers like Russia, North Korea and China, they should have acted more quickly once they found it.
The streaming music giant filed a confidential registration with the SEC in late December, with the intention of listing its shares in the first quarter of the year.
Netflix and Spotify have turned their users’ habits into marketing campaigns to the delight of some. But not everyone.
Spotify is pulling the plug on its original video efforts and heading back to the drawing board, according to a report today. The company isn’t leaving video altogether; Spotify plans to reboot the initiative, marking just the latest shake-up in a meandering, and at times uncertain, gamble on original content.
The more ardent tech business followers won’t be surprised by any of these, but Snap Inc., Vice Media, Spotify, Airbnb and Uber are among those expected to have their big moments next year.
Discussions are reportedly in the advanced stage with an announcement coming soon, though neither side is yet talking. SoundCloud has a larger music catalog than any other streaming service because it allows artists to upload their music directly. A recently launched subscription service has yet to draw more than a few hundred thousand consumers, however.
As expected, Fusion CEO Isaac Lee outlined, in a Thursday memo to staff, a series of changes to the television network’s “existing in-house, studio-based shows” that includes the discontinuation of its latenight series Come Here and Say That, hosted by Alicia Menendez. Another series, Soccer Gods, will become a “digital-first brand.”
Spotify’s plan to build a digital video business has prompted equal parts excitement and skepticism across the media industry. The music-streaming company has been talking with media companies about potential video content partnerships but begs the question how Spotify will compete in a digital video landscape dominated by YouTube, Facebook and Netflix — and how that will impact the company’s bottom line.
Spotify hits the PlayStation 3 and 4 next Monday, with a new app adapted for large television screens. Sony says partnering with Spotify expands its music service to 41 countries, rather than the 19 available with Sony’s own Music Unlimited, and offers better tools for playlists and music discovery.