Comcast Cable is renaming its Spotlight advertising sales division as Effectv to reflect that in a changing television environment, it can show advertisers the impact of the campaigns it runs. The company is shifting its emphasis from traditional spot sales to a focus on data-driven and addressable advanced advertising.
Spotlight
April 18, 2024
Editor on Duty: Mark K Miller.
Stay Connected
Subscribe
Events
-
Streaming Revenue Strategies for Local TV
16 May 2024
-
Collaboration and News Production in 2024
23 May 2024
- View more events