SpotX has inked a deal with Syncbak to connect its digital advertising platform to Syncbak’s AdSync proprietary dynamic ad insertion solution. Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.
TV is in the midst of a technological revolution. With more ways to consume video content than ever before, the definition of TV has never been more ambiguous. Unsurprisingly, the primary driver of this shift is the internet. Rapid advancements in broadband and mobile networks have catalyzed new viewing habits. The entrance of subscription video on demand platforms plus virtual MVPDs enable audiences to consume content in new ways, within and away from the traditional living room setting.
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.