The combined companies will be a big player in the fast-growing programmatic connected TV marketplace. Combined, CTV net revenue would have been $42 million in the fourth quarter of 2020, up 34% from the third quarter, and represents 67% of their combined fourth quarter net revenue.
Global video advertising platform SpotX says it has seen more than a 900% increase in political advertising spend across its platform of OTT and CTV channels since April 2020. The […]
SpotX, a global video advertising platform, announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV). Under the terms of the agreement, both […]
SpotX, a global video advertising platform, has expanded its Measurement and Attribution Suite. The offering provides advertisers the ability to accurately attribute ad spend across video channels including connected TV […]
Global video advertising platform SpotX has expanded its Measurement and Attribution Suite. The offering gives advertisers the ability to accurately attribute ad spend across video channels including connected TV (CTV). […]
Exclusives
StackAdapt, a programmatic advertising technology company, and SpotX, a global video advertising and monetization platform, have formed a partnership focused on connected TV (CTV) inventory and audiences, enabling advertisers to […]
SpotX, a global video advertising and monetization platform, today announced the availability of its latest Prebid adapter video header bidding solution. Prebid, the open source header bidding solution, will allow […]
SpotX, a global video advertising and monetization platform, together with Clypd, an audience-based sales platform for television advertising, today announced a plan to integrate their platforms and build products that […]
SpotX has inked a deal with Syncbak to connect its digital advertising platform to Syncbak’s AdSync proprietary dynamic ad insertion solution. Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.
TV is in the midst of a technological revolution. With more ways to consume video content than ever before, the definition of TV has never been more ambiguous. Unsurprisingly, the primary driver of this shift is the internet. Rapid advancements in broadband and mobile networks have catalyzed new viewing habits. The entrance of subscription video on demand platforms plus virtual MVPDs enable audiences to consume content in new ways, within and away from the traditional living room setting.
The complications of dynamic ad insertion is one factor keeping local broadcasters from making a bigger run at OTT. But with the promise of higher CPMs from ad targeting as motivation, broadcasters and vendors say solutions are on the horizon.
