SpringServe Expands Relationship With IRIS.TV To Aid Video-Level CTV Ad Campaigns

SpringServe, an independent TV ad serving platform, and IRIS.TV, a video data platform, today said that publishers can now use IRIS.TV-enabled data segments for forecasting and reaching audiences on SpringServe. This is an expansion of a relationship that was announced last year to provide video-level contextual identity solutions across SpringServe’s platform. Now, publishers can access contextual data from […]

SpringServe Unveils BidLink, Advanced Decisioning For CTV And OTT

SpringServe, an independent TV ad serving platform, has launched BidLink. Bidlink is designed to communicate with a publisher’s primary ad server to send dynamic programmatic demand insights from integrated video SSPs, enabling competition between traditional-direct and programmatic campaigns. Publishers can leverage BidLink’s capabilities regardless of which ad server they use. “We developed BidLink to be […]

Tru Optik, SpringServe Partner to Enhance Audience-Based Targeting

Tru Optik, a TransUnion company, and an identity resolution provider across OTT and connected TV (CTV), is partnering with SpringServe, an ad serving platform for OTT and CTV, to bring audience targeting, measurement and attribution to connected TV publishers and broadcasters using SpringServe’s management platform. CTV buyers and sellers using SpringServe’s platform will be able […]

SpotX Invests In SpringServe OTT, CTV Ad Serving Platform

SpotX, a global video advertising platform, announced a strategic investment in SpringServe, an ad serving platform for over-the-top (OTT) and connected TV (CTV). Under the terms of the agreement, both companies will work together to provide joint customers with the most advanced video advertising capabilities, while seamlessly connecting platform customers to the advertiser ecosystem. SpringServe […]