NBCU Building Its Own Children’s Channel

A small cable property, Sprout, will soon become Universal Kids. The goal: to create an “umbrella brand” for TV cartoons, animated films and theme park attractions.

NBCU’s Sprout Launches TV Everywhere

Sprout announced today the launch of Sprout NOW, giving subscribers access to its content anywhere, anytime, on any device. Now, preschoolers and their families will be able to access all of their favorite Sprout series, including original programming like The Chica Show and Noodle and Doodle, a library of gold standard series, including Caillou and […]

NBCU Acquires Full Ownership Of Kids’ Ch. Sprout

NEW YORK (AP) — Comcast Corp.’s NBCUniversal says it has taken full control of Sprout, the pay TV channel for preschoolers that it had launched with joint venture partners PBS, Sesame Workshop and Hit Entertainment in 2005. NBCU had a 47 percent stake previously while remaining partners PBS had about 17 percent and Hit had […]

NBC, Sprout Team For Six New Kids Shows

Series feature both animated and live-action segments, all designed to focus on developmental needs and healthy lifestyles.