For the Week of Sept. 20, the Netflix megahit amassed 1.9 billion minutes viewed across its nine episodes, easily besting all other original streaming series.
The global success of Netflix’s Korean drama Squid Game illustrates the growing strength of non-English-language programming worldwide.
The Korean-language limited series, which had Netflix’s biggest first-28-day premiere ever, drew only 206 million viewing minutes during its first week on the platform.
The dystopian-themed Korean hit surpasses Extraction as the streaming platform’s most initially viewed show.
Backing Netflix executives’ projections that Squid Game would be its biggest global TV series ever, TV analytics company TVision says the South Korean dystopian drama pulled in a massive 11% of all streaming time spent by U.S. viewers this past weekend.