Yospace And ITV Offer Extension For Ad Insertion In ITV Hub

U.K. commercial broadcaster ITV has extended its relationship with Yospace, the server-side ad insertion (SSAI) provider, for targeted advertising on live channels in ITV Hub. The companies have together played a fundamental role in developing SSAI technology, having first collaborated in 2011 and providing its first public demonstration for live streams at IBC 2012. The extension […]

MX1, Nowtilus Team To Power Personalized, Ad-Funded TV

MX1, a global solution provider of media services, announced today a partnership with Nowtilus, a leading provider of ad delivery for targeted dynamic in-stream ad insertion. By working together, the companies are combining Nowtilus’ innovative server-side ad insertion (SSAI) solution with MX1’s global media services for broadcasters, TV networks, and OTT service providers. The companies […]