What broadcast networks do particularly well is build nights of television with audience flow. This is why, despite the appearance of a few bright spots in cable television, viewers are not congregating and staying with cable content throughout a night in the same way they do with broadcast. There is content there, but collectively, it’s not much of a draw. It takes more than a handful of original shows to create a destination for viewers.
Former Turner research exec Stacey Lynn Schulman brings more than 23 years of research experience to the newly created position of SVP, chief research officer at the local TV advertising trade association.