While their ranks have thinned over the years to just four now and their audiences growing older, CBS’s The Young and the Restless and The Bold and The Beautiful, ABC’s General Hospital and NBC’s Days of Our Lives are still drawing viewers that lots of advertisers lust after. “There are many advertisers who need to reach that audience of women during the day. And several of the soaps draw more viewers than primetime shows,” says Katz Media Group’s Stacey Schulman.
It’s way up on broadcast, and it’s not just from DVRs. Video on demand is also increasing, leading to gains in C3 ratings. Stacey Schulman, chief research officer at TVB, talks about the advantages and disadvantages of VOD for advertisers, why broadcast ratings are down, and whether C7 ad buys are in the offing.
Veteran research executive Stacey Schulman is leaving her senior role at Turner, overseeing research in the animation, sports and digital content areas. The move comes amid a restructuring in the Turner sales group, with Gregg Liebman getting a notable increase in responsibility, according to an internal memo from Turner’s Chief Research Officer Jack Wakshlag.