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Don’t Overlook Legacy Sellers In Digital

NetNewsCheck | by TVNewsCheck

Media organizations need both digital-only and multimedia salespeople, argues BIA/Kelsey’s Stacey Sedbrook. With the right product segmentation, digital and legacy sellers can complement each other, leading to a better overall outcome than a digital-only sales structure. The balance will eventually shift to favor the digital sellers, but that shift won’t happen overnight, and legacy reps’ value will continue.