CBS, Viacom Eye ‘Star Trek’ As Growth Driver

Moves for more Star Trek couldn’t come at a better time for CBS chairman and CEO Leslie Moonves and Viacom leader Philippe Dauman. Moonves is attempting to position the CBS All Access OTT service as an attractive add-on for cord-cutters or -nevers with a Netflix or Amazon subscription, and a brand with a devoted fan base like Star Trek could help the recruitment effort.