Star Wars: The Force Awakens

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Latest ‘Star Wars’ Movie To Debut On Starz In Sept

Variety | July 15, 2016 | 2:01 pm EDT by TVNewsCheck

Starz Nabs ‘Star Wars: The Force Awakens’

Variety | January 6, 2016 | 5:46 am EST by TVNewsCheck

‘Star Wars’ TV Spend At $66M And Rising

Advertising Age | December 11, 2015 | 5:33 am EST by TVNewsCheck

You’re probably well aware that Star Wars: The Force Awakens is making its theatrical debut next Friday. And while Disney/Lucasfilm’s promotional TV spend has been moderate by blockbuster standards, the real money is in the co-branded spots. According to iSpot.tv estimates, the studio thus far has shelled out $19.3 million to air the Force Awakens trailer across 44 broadcast and cable networks, with the lion’s share of the outlay landing at the Big Four networks and ESPN.