Latest ‘Star Wars’ Movie To Debut On Starz In Sept

Starz Nabs ‘Star Wars: The Force Awakens’

‘Star Wars’ TV Spend At $66M And Rising

You’re probably well aware that Star Wars: The Force Awakens is making its theatrical debut next Friday. And while Disney/Lucasfilm’s promotional TV spend has been moderate by blockbuster standards, the real money is in the co-branded spots. According to estimates, the studio thus far has shelled out $19.3 million to air the Force Awakens trailer across 44 broadcast and cable networks, with the lion’s share of the outlay landing at the Big Four networks and ESPN.