Starcom MediaVest Group today announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad exposure to brand location visits. SMG launched the new measurement tool in partnership with PlaceIQ and Acxiom. The addressable TV component adds to the SMG Maps platform that the Publicis Groupe agency launched last year.
Starcom MediaVest Group has struck a deal with Nielsen Catalina Solutions to integrate the latter’s data into its TV planning and buying system on behalf of advertising clients. The partnership will help advertisers identify consumer segments with high potential for consumer packaged goods and over-the-counter purchases — and then select TV programs that reach these audiences.
Starcom MediaVest Group has a signed a deal with analytics company Bluefin Labs to utilize the latter’s tech platform to monitor social media chatter about TV shows and ads.
Multi-screen media measurement service Rentrak Corp. today announced a major contract expansion with Starcom MediaVest Group (SMG. SMG has committed to using Rentrak’s StationView Essentials local measurement service as one of its resources for local TV planning and buying across 20 major and mid-sized markets throughout the United States. At the same time, SMG renewed […]