That’s according to agency tracker COMvergence, which is out with a new “Business Barometer” report detailing media agency new business activity for the first six months of the year.
Starcom has been selected to assist Anheuser-Busch’s internal media planning and research capabilities, working on research and planning duties for all of the company’s beer brands across national, local and digital media.
AGENCY NEWS
Burger King Shifts $300M Ad Biz to Starcom
Starcom has a Whopper of a win on its hands: Burger King is consolidating media buying and planning there for its $300 million account, previously at Mindshare.
