Graham Media Group, TVNewsCheck’s Station Group of the Year, is fostering tighter relationships with its most highly engaged audiences via Insiders, a company-wide membership program it launched last year. Graham executives believe it will have a transformative effect on news content, community building and revenues in an era of ever-disaggregating audiences. Read part one of the series on Graham’s culture of innovation here. Read part two on President and CEO Emily Barr here.
Emily Barr, president and CEO of Graham Media Group, enjoys an unrivaled level of respect and admiration among station group chiefs. TVNewsCheck’s Station Group of the Year-winning leader forged her reputation on her exceptional empathy and embrace of innovation. Read part one of this three-part series here.
Graham Media Group, TVNewsCheck’s 2021 Station Group of the Year, is bucking the industry’s consolidation trend by fostering a company-wide culture of innovation to serve ever-disaggregating audiences. In the process, it’s aiming to reboot the station-audience relationship and create a new paradigm for advertising.
Led by Emily Barr, Graham Media Group has long been at the vanguard of multimedia experimentation, making bold moves in streaming and on digital platforms. In an era of dramatic industry consolidation, the family-owned group has also remained defiantly independent.