BIA/KELSEY INVESTING IN TELEVISION MARKET REPORT

Online, Political Lift ’12 Station Rev. 13.2%

Revenue from online properties is expected to soften the blow of the political off-year and help local TV stations continue their upward trend toward pre-recession numbers, according to BIA/Kelsey’s new Investing in Television Market Report.

Report: Station Rev To Grow 13% In 2012

The latest market-by-market review of TV stations from Bond & Pecaro and NAB forecasts that net ad revenue will jump from $15.9 billion to $17.9 billion, thanks in large part to Olympics and heavy political spending. That revenue will grow on a compound annual rate of 2.4% between now and 2018.