As PromaxBDA CEO Steve Kazanjian gets ready for his group’s annual conference this week and then the PromaxBDA Station Summit in two weeks, he reflects on what his members must do to keep pace with the rapid pace of developments in television and new media and how PromaxBDA can help them.
The promotion organization’s first event for promotion and creative services managers and staffers at TV stations, is drawing way more registrants than expected — 450 with two weeks still to go. Six syndicators and ABC and NBC are part of the reason. They’re subsidizing the attendance of stations employees, paying up to $1,000 of their expenses. The Station Summit grew out of talks last fall among marketing executives at the syndicators, who were looking for an efficient way to engage stations in their promotions.
PromaxBDA says its new Station Summit set for June 8-9 in Las Vegas “augments the current conference landscape by specifically focusing on the new needs of station GMs, marketing, promotion and creative service executives, and provides them with a genuine and unique environment to share ideas, insights, research and best practices.”