Multi-screen media measurement firm Rentrak Corp. announced that London Broadcasting’s KTAQ Dallas (DMA 5) has signed a multi-year contract for Rentrak’s StationView Essentials service. London Broadcasting currently subscribes to Rentrak’s census-like TV ratings currency at 10 other stations in Waco-Temple-Bryan, Tyler-Longview and Beaumont-Port Arthur, Texas. “Rentrak’s ratings information is invaluable to our television stations,” said […]
Multi-screen media measurement firm Rentrak Corp. today announced that Gray Television has signed a multi-year contract for Rentrak’s StationView Essentials service for five of its stations. The new station are KKTV Colorado Springs and KKCO Grand Junction, both Colorado; and three stations in Charlottesville, Va. — WCAV, WVAW and WAHU. Gray Television already subscribes to […]
Its StationView Essentials service will now offer six different time period ratings options.
Multi-screen media measurement firm Rentrak Corp. today announced a multiyear agreement with Bonten Media Group for Rentrak’s StationView Essentials electronic measurement service. Bonten will use StationView Essentials at its Tri-Cities, Tenn.-Va. duopoly of WCYB (NBC) and WEMT (Fox). “We strongly believe in the value local television brings to advertisers and Rentrak’s database measurement process brings […]
Rentrak Corp. today announced deals to provide audience viewership, segmentation and purchaser metrics via its StationView Essentials service to Nexstar Broadcasting’s Rochester, N.Y. (DMA 80), stations WROC (CBS) and WUHF (Fox) and NBC affiliate WHAG Hagerstown, Md.-Washington (DMA 9). “Nexstar has and will always be focused on new and enhanced marketing solutions for our clients,” said […]
The group owner adds KOIN, WIAT and KSNW to the list of subscribers to Rentrak’s StationView Essentials television database and measurement service.