Stay Tuned – which NBC launched in July 2017 – seems to be proving successful for NBC News in reaching younger news consumers because the network is expanding the daily news show for Snapchat to Instagram and YouTube. The show will air twice daily on Instagram Stories shortly after they post to Snapchat.
NBC News’ twice-daily Snapchat show, Stay Tuned, has garnered more than 29 million unique viewers since launching July 18, the companies announced Friday. The show’s debut came after NBCUniversal invested $500 million in Snap, the parent company of Snapchat, as part of its initial public offering in March.
NBC News recently began production on Stay Tuned, a twice-daily newscast produced exclusively for users of the social media platform Snapchat. Young anchors Gadi Schwartz and Savannah Sellers tape their two-to-three minute programs in the Rockefeller Center studio belonging to the company where such innovations as color TV were developed. But making a newscast designed for a vertical screen of a mobile device did not require a technological breakthrough.