HBO Max’s long-awaited, ad-supported tier will roll out in the first week of June, at $9.99 a month — $5 less than the ad-free version launched a year ago. The price of the less-expensive tier had been widely expected, and the company already had said June would be the launch month, without specifying a date. The ad-supported launch comes as the service begins to roll out globally, reaching dozens of territories in Latin America and elsewhere by year-end.
Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and smart TV devices in the U.S., which accounts for about 75% of all viewing — but does not include mobile or computer streaming.