Stephen B. Burke, the chief executive of NBCUniversal, put Jeff Shell in charge of the company’s Hollywood operations, while Mark Lazarus will oversee its TV assets.
NBCU’s Burke Sees Big Retrans Upside
The company’s CEO says its retrans revenue has grown over the past five years, but “we still lag the other Big Three broadcasters, based on what we know.” The upshot is that there is plenty of room for growth. We still have some major contracts where retrans is going to take significant step-ups.”
Stephen Burke, chief executive officer of NBCUniversal, worries about the future of cable networks that air heavy schedules of rerun programming. Speaking at the Consumer Electronics Show here on Thursday, Burke said: “If you carry a show on cable that’s a rerun, it’s hard to maintain the same ratings” when you have many other media content choices.
NBC Universal’s new chief executive will try to revive the NBC lineup and end the public discord that was often more interesting than the network’s shows.
