Steve Chung, chief digital officer for Fox Television Stations, says the group’s first foray into OTT is a deliberate attempt to break from the pack with an emphasis on live programming and interactivity in an AVOD model. With Fox Soul, which launched this week, Chung says Fox has laid the foundation to spin up other streaming efforts nimbly and quickly.
OTT executives from CBS and Sinclair are finding local content — and breaking news — has been winning over viewers on their streaming services. L-r: NBC’s Saleem Malkana, Sinclair’s Scott Ehrlich, CBS’s Adam Wiener, Fox’s Steve Chung and TownNews’s Susan Bell. (Photo: Wendy Moger-Bross)
Steve Chung, the founder and chief executive officer of Frankly Inc. and veteran digital media executive, is tapped to become the station group’s first chief digital officer.
We’ve all heard the death knell warnings from the likes of Mary Meeker about the tectonic shifts in consumer media consumption away from TV to mobile, and the clanking sword slices of the cord cutters. I’m here to present a contrarian view that TV is not dead, and that in fact, the local broadcast market is arguably the largest overlooked opportunity in digital today.