TECH ONE ON ONE WITH CEA'S STEVE KOENIG
TV Game Changers: OLED, 4K, Ubiquity
Steve Koenig, director of industry analysis at the Consumer Electronics Association, talks about the future of TV viewing in light of the CEA’s recent viewing habits study. “Consumers continue to crave video of all forms, including broadcast TV. The way they consume video may have shifted in recent years, but they’re still watching. Local news is one of the things American stations do best. That’s an opportunity to push that local content over the Web, using various apps and platforms. If consumers can find that content online, they can watch on their schedule and on the device of their choosing.”
