Nielsen Gets Higher Rating, On Wall Street

Citing “a renewed focus on measurement” in the wake of Google’s decision to abandon “identifier” tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from a “market perform” to “outperform” — a Wall Street rating it hasn’t had in more than two years.

Walt Disney Analyst Upgrades Stock

UBS analyst John Hodulik upgraded his rating on the stock of the Walt Disney Co. from “neutral” to “buy” in a Friday report, lauding the Hollywood giant’s streaming success and arguing its theme parks would benefit from the reopening of the economy after the coronavirus pandemic. He also boosted his stock price target from $155 to $200.