Broadcasting’s top tech practitioners are focused on improving the speed and use of metadata. ABC’s Tish Graham: “Whether it needs to be a linear piece, or it needs to be OTT or some type of digital piece, we need to build the backend systems and automate them as much as possible to be able to move that content wherever it needs to go, and to be reliable.” And metadata is also essential to find content in an archive or to direct OTT distribution, plus efficient use can also lower overall storage costs. (Photo: Jill Altmann)
More and more broadcasters are investing in software-based media asset management systems that use metadata to track a piece of content from ingest through production to playout, then archive it in a way that allows easy future access. Above, a Bitcentral Oasis asset management and archive system at Raycom’s WFXG Augusta, Ga. Click here to access TVNewsCheck’s NAB 2018 Resource Guide listing of MAM and storage vendors and products or here to download it as a PDF.