MARKET SHARE | DMA 148: WICHITA FALLS, TX

KAUZ-KSWO Guilty Of First-Alert Weather Coverage

Station Digital Sites A Vital Storm Info Source

A new TVB analysis finds that people sought emergency weather information from local TV stations’ digital platforms in record numbers during recent East Coast and Midwest blizzards.

MARKET SHARE (DMA

WGRZ Follows Recipe For Ratings Success

DMA 14 (TAMPA, FL)

Social Media Replace TV For Some In Storms

Gathering around the television or radio during storms to consume continuous news reports has been a longstanding tradition for some Tampa Bay area residents. But some of today’s media consumers also use social media to track severe weather, seeing updates from official sources quicker and staying connected to news sources even when power fails in their homes.

Catskills Radio DJ Offered A Lifeline During Storm

TVNEWSCHECK FOCUS ON JOURNALISM

Stations Go Multi-Platform To Cover Storms

TV stations across the South covered last week’s deadly tornados using a combination of broadcast, website and social media to reach viewers on the Internet and on portable, battery-powered smartphones. And the stations also used those same tools to gather news and to direct coverage. What emerged is that the information delivery model is changing and in emergency situations particularly, you need to use all conduits available.

DMA 21

St. Louis Stations Step Up For Storm Coverage