AIR CHECK BY DIANA MARSZALEK
Viewers Use New App To Track Weather
The StormPins weather crowdsourcing app turns viewers into “junior meteorologists” by letting them mark, or “pin,” severe weather, as well as the damage it leaves behind, with photos and video on neighborhood maps so other folks know what’s heading their way. Emily Barr, CEO of Graham Media, is such a big believer in StormPins that the company invested in the app. “It really allows local television stations to build a kind of sense of community and reinforce the idea that viewers get to contribute.”
