Megaphone TV Elevates Jamie MacDonald To EVP

Viewer engagement platform provider Megaphone TV has promoted Jamie MacDonald to executive vice president, broadcast solutions. He will continue to lead global sales and business development efforts in addition to expanding roles of marketing, partnerships, and strategy. Megaphone said that in his former position as vice president at, MacDonald “was instrumental in positioning Megaphone as […]

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How to maximize (and monetize) viewer engagement

The coronavirus pandemic, Black Lives Matter protests and economic uncertainties of 2020 have triggered a significant spike in audience engagement and interactivity on TV. Audience polling provides information as well as an outlet for frustrated viewers who want to be heard. It can provide a cost-effective, safe replacement for some man-on-the-street interviews and can provide interactivity during candidate debates being staged without live audiences.